Founder of Material Worth Speaks
I got into this business because I am a songwriter. I am also a performing musician (drummer) and I have just about the same aspirations as everyone else. I got tired, though, of “how the biz works” and the “same old same old” in terms of getting a project together, creating some good material and going for a record deal. This has been done to death in my experience, though I still consider it a valid approach and knock NO ONE for doing so.
Here is the point: There are some really talented songwriters and performers out there who may never get anywhere while they watch other similar artists make it big. Sound familiar? Well, think of the adage “strength in numbers” as it would apply to the music industry. Instead of, one band, one record, one shot, how about putting together a huge group of talented artists and getting them all promoted together? After all, I too had songs I would like to hear on the radio.
Publishing is a broader approach. Song are sold every day buying more clout in the “biz” for writers. This could expand the possibilities of “ways in” in terms of making deals. Getting one song sold to a popular artist, could start a juggernaut which would open the door to other projects which would meet with more “willing ears” open to listening and taking action.
All of this in mind, I took to the open mic circuit with an acoustic guitar and my best material and even hit the NYC subways. I found that I had something there that people were interested in, but also that was there was a whole world of artists just like me who were grinding away with the same aspirations with extraordinary material. This revealed a crucial element the music industry is missing and that some changes were possible and in order. I thought, if I don’t agree with how the industry worked, who says I cant do anything about it? Hence a new plan.
This plan included a series of established entertainment companies which would work together to make a world of change.
First, Material Worth Publishing, which would survey for and corral artists who had material that was, well, WORTH PUBLISHING. Once enough artists were in the catalog, we would have something very valuable — something record labels, producers, management companies and the like could not ignore! Once done, it would open the door to the first artist getting sold. If that isn’t me, so be it. We would have the attention of everyone we needed to get every artist sold. Soon to follow MWP would be an artist management company which would search out unsigned (and signed) talent to promote and provide a vehicle for the publishing artists’ music. The creation of this management company is already in process with an artist from the publishing roster. From there? How about a bona fide record label. Sounds big and ambitious? Well, it is. But, on a gradient scale, one thing building on the next, it can be done. And so it will. Best of luck to all!
Frank Sardella, Founder